16 septembre 2021

Gemar on ANSA

Last September, Genesio Rocca had the opportunity to be interviewed on the subject of sustainability, a subject that is dear to us, on the FORUM Ansa – Assogiocattoli.

« Italians have rediscovered the pleasure of playing at home with their children and the game, an essential good, is taking on a new central educational and cultural role.

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In order to enhance the role of games, the campaign « Gioco per Sempre » (« Game Forever ») was born of Assogiocattoli. The project aims to make families aware of the importance of games as a tool for pedagogical, social and cultural growth and not only as a gift to be exchanged at birthdays and Christmas.

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Even balloons, which have always been a symbol of celebration, are green. « They are made of rubber, 100% biodegradable, – explained Genesio Rocca, Vice President of Gemar Ballons, the largest European balloon producer. – Used balloons can also be reused to make other objects. For this reason, the ‘Don’t let go’ project was created to avoid letting them fly away and losing them ». »

Full video here – interview of Genesio Rocca from 21’50 to 25’04

Read the full article on Ansa.com here