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<\/p>\nHalloween has historically been big business for America, but like many of their trends, consumers around the world are joining in the blood curdling festivities. The US is about to outdo itself another year with projected figures for 2017 expected to exceed $9.1 billion, this translates to each buyer spending a record $86.13 each. Now although they are still the biggest player in this space, brace yourself; Halloween is firmly established as a global phenomenal and if you prepare properly for it, this year can be a record breaker for you too.<\/p>\n
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Halloween has grown in popularity as the children of the 70\u2019s have grown into adults. Previous to this, the holiday would just pass by with a few trick or treaters and a Jack-o- lantern. It was this generation that first saw the rise of Halloween as they became more influenced by American culture coming through their TV screens. These 70\u2019s children became thrill seeking young adults and they wanted to relive their terrifying youth. Consequentially, they were also looking for any excuse for a party so the adult Halloween party became as big of a hit as the kids version.<\/p>\n
Student Halloween house parties have now become so ingrained in student life, it is more of a tradition than a fad, but what happens when these kids graduate? Well they have children of course and now a whole new generation of little monsters are unleashed on the world. Remember these children now have parents that value Halloween and are willing to spend money on it to create a memorable but fear filled event.<\/p>\n
Halloween has now taken over the place of Valentine\u2019s Day and has established itself firmly as the third biggest holiday after Christmas and Easter. It is also the biggest party night of the calendar trailing only behind New Year\u2019s Eve. It has managed this because it has evolved to become an event for all ages and has the ability to unite families, bringing together generations.<\/p>\n
Regardless of how dark or terrifying your customers are planning Halloween, no party is complete without balloons. They help elevate the d\u00e9cor, set the atmosphere and add a sparkle of magic – which is especially important on the night that witches are lurking.<\/p>\n