16 Dicembre 2025

Bringing Winx Magic to Life at Hamleys Milan

This past weekend, during the St. Ambrogio Day celebrations, Hamleys Milan was transformed into a truly magical space for children and families, thanks to an enchanting collaboration with Rainbow and the Winx universe. The event invited fans to immerse themselves in a world of colour, music, and creativity, offering a memorable experience that went far beyond a traditional in-store visit.

At Gemar, we were proud to contribute with our immersive Winx-themed installations that brought the magic of the Winx universe to life. Every detail of our scenography was designed to captivate visitors and create a seamless, visually engaging journey throughout the store.

Our installations became more than decorations—they were part of the storytelling, guiding guests through a playful, vibrant world.

Collaborating on a project of this scale reaffirmed the power of thoughtful design and experiential creativity. Seeing the joy and wonder on the faces of visitors reminded us why we do what we do: creating immersive environments that spark imagination and leave lasting memories.

We are sincerely grateful to Rainbow and the Winx team for giving us the opportunity to bring this magic to life, and we look forward to many more experiences that combine design, storytelling, and wonder.

And while waiting for the next magical moment, the Winx adventure continues on Netflix and RaiPlay with Winx Club – The Magic Is Back, keeping the enchantment alive