{"id":97211,"date":"2022-05-10T00:00:00","date_gmt":"2022-05-09T22:00:00","guid":{"rendered":"https:\/\/gemarballoons.com\/5th-edition-of-toys-milano-bay-b\/"},"modified":"2025-07-29T15:10:56","modified_gmt":"2025-07-29T13:10:56","slug":"5th-edition-of-toys-milano-bay-b","status":"publish","type":"post","link":"https:\/\/gemarballoons.com\/it\/5th-edition-of-toys-milano-bay-b\/","title":{"rendered":"5th edition of Toys Milano & Bay-B"},"content":{"rendered":"
ENGLISH TEXT<\/h5>\n

Balloons have endless potential, they can be used for sophisticated decor and elaborate sculptures but perhaps their first association will always be with the joy of childhood. That is why we were thrilled to be part of Toys Milano & Bay-B<\/a> – an event dedicated to the early years sector including toys, holidays and parties.<\/p>\n

Having been held online for the last two years, it was wonderful to attend this international event in person again. We certainly weren\u2019t the only ones who felt that way, an astonishing 3000 visitors came to enjoy the expo, twice as many as attended in 2019.<\/p>\n

The Toy Fair was organized by Salone Internazionale del Giocattolo<\/a> in collaboration with Assogiocattoli<\/a>. Our owner Genesio Rocca<\/a> is the Vice President of Assogiocattoli, so of course we had to bring beautiful Gemar balloons to add a touch of joy and lift the moment!<\/p>\n

Gemar Masters<\/a> created some wonderful sculptures which brought fun and play to the event. From the moment visitors walked through the beautifully decorated entrance, they knew they were here to have fun as well as make business connections. Something that was very clear in visitor\u2019s faces as they smiled and posed for photographs next to balloon filled letters spelling \u201cPLAY\u201d.<\/p>\n

Play is vital in the life of a child and Assogiocattoli took this opportunity to announce the 2022 Gioco per Sempre<\/a> campaign. Translated as \u201cI play forever\u201d, this campaign aims to show everyone how fundamental play is, in child development and from a social and cultural perspective. Play is so vital that toys can be considered an essential item, a precious tool to be used as a child grows from newborn to adulthood. As such, the Gioco per Sempre campaign aims to change the seasonality of the toy market, playthings are needed every day not just on organised holidays.<\/p>\n

We certainly believe in lifting every moment, turning even an ordinary day into a memory to be treasured.<\/p>\n

If you missed the Toy Fair you\u2019ll be pleased to hear that it\u2019s not too late to join in the fun! The online version will be available from 17 to 31 May with videos, presentations, interviews and more, all taken from the live event. Find out more here<\/a>.<\/p>\n

>> Pictures of the event <<<\/a><\/p>\n

 <\/p>\n

TESTO ITALIANO<\/h5>\n

La 5\u00b0 edizione di Toys Milano & Bay-B<\/h2>\n

Celebrando il gioco alla Fiera del Giocattolo<\/em><\/p>\n

I palloncini hanno un potenziale infinito e possono essere utilizzati per creare decorazioni sofisticate e sculture elaborate, anche se forse la prima cosa che ci fanno venire in mente \u00e8 la gioia dell’infanzia. Ecco perch\u00e9 abbiamo partecipato con entusiasmo a Toys Milano & Bay-B<\/a>, un evento dedicato al settore della prima infanzia che comprende giocattoli, vacanze e feste.<\/p>\n

Dopo essersi svolto online negli ultimi due anni, \u00e8 stato bellissimo prendere parte di persona a questo evento internazionale. Non eravamo certo gli unici a pensarla cos\u00ec: ben 3.000 visitatori sono venuti a godersi la fiera, il doppio di quelli che avevano partecipato nel 2019.
\nLa Fiera del Giocattolo \u00e8 stata organizzata dal Salone Internazionale del Giocattolo<\/a> in collaborazione con Assogiocattoli<\/a>. Il nostro Genesio Rocca<\/a> \u00e8 il vicepresidente di Assogiocattoli, quindi ovviamente non potevamo non portare dei bellissimi palloncini Gemar per dare un tocco di allegria e celebrare il momento!<\/p>\n

I Maestri Gemar<\/a> hanno creato delle sculture meravigliose che hanno aggiunto divertimento e attivit\u00e0 di gioco all’evento. Nel momento in cui i visitatori hanno varcato l’ingresso meravigliosamente decorato, hanno capito subito che erano l\u00ec per divertirsi e lavorare allo stesso tempo. Lo dimostravano i volti dei visitatori che sorridevano e posavano per le fotografie accanto alle lettere riempite di palloncini con la scritta “PLAY”.<\/p>\n

Il gioco \u00e8 fondamentale nella vita di un bambino e Assogiocattoli ha colto l’occasione per annunciare la campagna 2022 Gioco per Sempre<\/a>. Questa iniziativa vuole mostrare a tutti quanto il gioco sia fondamentale nello sviluppo del bambino e dal punto di vista sociale e culturale. Il gioco \u00e8 cos\u00ec vitale che i giocattoli possono essere considerati un oggetto essenziale, uno strumento prezioso da utilizzare durante la crescita del bambino, dal neonato all’et\u00e0 adulta. Per questo motivo, la campagna Gioco per Sempre mira a cambiare la stagionalit\u00e0 del mercato del giocattolo: i giocattoli sono necessari ogni giorno, non solo nelle festivit\u00e0 organizzate.<\/p>\n

Senza alcun dubbio, crediamo che si debba celebrare ogni momento, trasformando anche un giorno qualsiasi in un ricordo da custodire per sempre.<\/p>\n

Se ti sei perso la Fiera del Giocattolo, sarai felice di sapere che non \u00e8 troppo tardi per partecipare al divertimento! La versione online sar\u00e0 disponibile dal 17 al 31 maggio con video, presentazioni, interviste e molte altre cose ancora, tutte tratte dall’evento dal vivo. Per saperne di pi\u00f9, clicca qui<\/a>.<\/p>\n

>> Immagini dell’evento <<<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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