Children have been playing with balloons for centuries. There are illustrations from as long ago as the 14th century that show balloons made from inflated pig’s bladders, not quite the same as a modern balloon but a balloon all the same.
Galileo used the pig’s bladder version in an experiment to measure the weight of air, and it was Michael Faraday who created the first rubber balloon, when he needed it for an experiment involving hydrogen.
In 1824 Faraday cut his balloon shapes from two sheets of rubber, pressed the edges together and coated the inside with flour to prevent them from sticking.
He described the balloon stretching and becoming transparent as it inflated, much like a modern party balloon.
The first rubber balloons were sold in 1825 but they were more science experiment than toy.
It was these balloons that four year old Angelo Rocco fell in love with four decades later, when his family emigrated to France to help his brother-in-law.
In fact, in 1899 Angelo was managing the balloon workshop that supplied the most exclusive shops in Marseille, an impressive achievement at just 15 years old. Three years later, Angelo returned to Italy and founded the first Italian company to manufacture latex balloons, in Casalvieri, where we still have our home today.
Each balloon was carefully handmade by expert artisans using a long and complicated process, but they were of such good quality that they were in demand. Angelo expanded his business and sold balloons throughout Europe, Africa and the Middle East.
Balloons were very clearly here to stay and set to become more and more innovative.
These days Gemar specialises in printing latex balloons and we have a reputation as innovators.
We always aim to stay on trend and encourage creativity and ingenuity in everything from our designs to our Balloonista program, which allows anyone to become a balloon artist.
From pig’s bladders to science experiments, the history of balloons is peppered with the weird and wonderful.
Their future is in our hands, and we look forward to lifting the moment for a great many years to come.