1 February 2026

Spielwarenmesse 2026: Innovation, Connections, and a Slice of Italian UNESCO Intangible Cultural Heritage

Spielwarenmesse 2026 has come to an end, leaving us with renewed energy, inspiring meetings, and valuable conversations with partners, customers, and new contacts from all over the world.

Our stand in Hall 9 became a true meeting point throughout the fair. Visitors had the opportunity to explore our latest balloon collections and discover the new Marshmallow palette for 2026, a color range designed to bring softness, versatility, and fresh inspiration to upcoming projects and decorations.

This year was particularly meaningful for us. Beyond presenting our novelties, we were also honored to contribute to the official decorations for the 75th anniversary of Spielwarenmesse, welcoming visitors right from the main entrance of the fair. Being part of such a symbolic celebration represented an important moment of visibility and recognition for our work.

At the stand, business discussions naturally alternated with more informal and convivial moments. We shared a slice of pizza with many visitors — a small but authentic tribute to an element of UNESCO Intangible Cultural Heritage that perfectly represents Italian tradition, hospitality, and the pleasure of being together.

Spielwarenmesse once again proved to be an essential occasion not only to showcase products, but to strengthen relationships, exchange ideas, and build new opportunities for the future.

We would like to thank everyone who visited us, took the time to talk with our team, and showed interest in our latest developments. The conversations started in Nuremberg will continue well beyond the fair.